Dr. Susann Lüstke als Speakerin beim Tag der Industrie 2025.

Speaker at TDI25: Standards-Setting & Power Politics

Standardization Strategy in a Geopolitical Context – A Wake-Up Call from TDI 2025

What an insightful panel at the 2025 Day of Industry (TDI25), hosted by the Federation of German Industries (BDI)! Under the title “Standards-Setting & Power Politics – The EU in Competition with China and the USA”, experts came together to discuss the role of standardization in the global power landscape. The panel was organized by DIN – German Institute for Standardization and DKE – German Commission for Electrical, Electronic & Information Technologies.

The key takeaway: We must shift from reactive behavior to a proactive, strategically driven standardization policy.

Standardization: From Technical Detail to Geopolitical Key Issue

Standards are no longer mere technicalities—they have become a geopolitical tool. Those who set the standards shape markets, technology pathways, and security protocols. China recognized this early on and has been pursuing an assertive standardization strategy for years, aiming to actively shape international norms.

Europe, by contrast, is still largely “asleep at the wheel”. While technical expertise is abundant, strategic gaps, resource constraints, and lack of institutional anchoring are holding us back.

The Key Questions Raised in the Panel

The discussion brought to light several critical challenges:

  • Why are we still acting reactively?
    Why haven’t we succeeded in developing a forward-looking standardization strategy—similar to China’s model?
  • Focusing scarce resources on key technologies:
    Why aren’t we concentrating our limited capacities more strategically on technology fields where Germany and Europe still have a leading position?
  • Closing standardization gaps:
    Areas such as quantum communication, high-performance computing (HPC), defense tech, and space tech often lack clearly defined standards—making us vulnerable.
  • Early participation in TCs (Technical Committees):
    Only through early involvement—for example, in drone technologies or nuclear fusion—can we ensure that our innovations become embedded in global standards.
  • How do we make standardization success visible?
    Standardization must move from the “panic room” to the boardroom. We need better communication strategies and a dedicated image campaign for standards.

The Need for Action Is Clear

One thing became particularly clear: Standardization is no longer just an industrial issue. It requires a whole-of-government approach. For sensitive high-tech areas—especially in the dual-use context—a coordinated inter-ministerial effort is urgently needed. In the long term, this topic should even be anchored within the Federal Chancellery.

LIA – Data-Driven Standardization Strategy

I have been researching international standards since 2013. This passion led to the founding of LIA in 2025. Our mission: data-driven analysis to support strategic standardization decisions.

Because when others play hardball, old answers no longer suffice. We need new tools and data-based strategies to succeed in the geopolitical game of standards.

My Conclusion

A standardization shift is long overdue. The clock is ticking. The pain points are obvious—and so are the opportunities. What’s needed now is shared understanding, political commitment, and the courage to break new ground.

Special thanks to my fellow panelists Sibylle Gabler, Kurt D. Bettenhausen, Dr. Thomas Zielke, and Wolfgang Weber for their valuable insights. Sincere gratitude to Johannes Koch and Sibylle Gabler for the invitation, and to Isabelle Körner for expertly moderating such a complex and critical topic.

Similar Posts

  • Euroheat & Power Congress 2025 – Keeping High Standards

    I’m excited to be speaking at the Euroheat & Power Congress 2025 in Prague this June. Under the session title “Keeping high standards,” I will share an anecdote about the importance of standards and international standardization in advancing sustainable energy solutions. Lüdtke Intelligence & Analytics is proud to be part of this influential event. The…

  • NATO Use of Civil Standard Workshop in Athens

    LIA is grateful and humbled for the opportunity to be both a presenter on “Standards Made in China? Implications for NATO’s Quantum-ready Strategy” and a contributor to the DSA Defense Standardization Advice booth during the workshop. LIA is looking forward to explore the many opportunities for collaboration. Hope is not a strategy for technical standardization…

  • Speaking at “Compliance in China Business,” Frankfurt — 7 October 2025

    On 7 October 2025, it will be an honor to speak at the “Compliance in China Business”conference hosted by IHK Frankfurt am Main, bringing together experts to address currentchallenges and opportunities for companies working with and in China.Program highlights My slot will focus on derisking in the semiconductor industryDrawing on a recent study by Lüdtke…