L.I.A.

The State of Innovation

In Episode #27 of The State of Innovation podcast, I talked to Martin Pattera about product innovation, high-tech standards and standardisation in connection with China.

Key Takeaways:

  • Whoever sets the standards determines the rules of the market
  • Standardisation has long been a geopolitical issue – companies must position themselves strategically
  • Agility in standardisation determines innovation leadership

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